Why would we design a watch made from wood? That's a great question. We chose it because of how unique every tree is. Think about it, when you walk through a park or stroll down the road, every tree is different. Sure you may see a pine tree and think it looks exactly like the pine next to it. But when you turn the wood into a product like a watch. You better watch out! Every single watch is unique. So if you expect to buy ten watches from us and hope they are all 100% the same. You have come to the wrong place! And we are happy about that, the wood grain is so beautiful and having each watch be unique keeps the watch grounded to its natural roots.